Your partners in
Freshness Intelligence™
We provide freshness data, analytics, and tools to help you lead in fresh.


THE OPPORTUNITY
Freshness is the hardest dimension of fresh performance to measure and manage.
Freshness is dynamic and highly variable, making it difficult to measure. And current systems optimize for in-stocks and shrink without optimizing for freshness, making it difficult to manage. Yet freshness is both a key driver of customer loyalty and a leading indicator of availability and shrink. With the right data and tools to measure and manage freshness, food businesses can boost in-stock availability and reduce shrink, all while improving customer freshness experience.
WHAT WE DO
We add a Freshness Intelligence™ layer to your existing systems to improve freshness, increase in-stocks, and reduce shrink.

Freshness Diagnostics
Supply chain analytics with a freshness lens
Freshness Diagnostics analyzes your supply chain through a freshness lens. We quantify your freshness performance and identify, predict and prevent root causes of out-of-stock, shrink, and freshness issues. Our analyses and tools provide actionable supply chain improvements that enhance your existing systems.
Phase 1: Data Assessment and Category Proof of Value
We assess your current data’s strengths and opportunities and use it to quantify your freshness performance and deliver focused recommendations on a few of your most challenging fresh categories to prove value.
Phase 2: Total Fresh Opportunity Assessment
We scale up the learnings from Phase 1 to your entire fresh portfolio to identify the biggest drivers across your entire supply chain and pinpoint ways to unlock greater fresh performance.
Phase 3: Freshness Diagnostic Tools
We develop tools and methods to enhance your day-to-day operations and workflows to consistently deliver greater freshness, higher in-stocks, and lower shrink.

QC PreCheck™
Enhanced and expedited produce quality inspections from trusted suppliers
QC PreCheck enables suppliers to share their existing quality data with retail and distribution trading partners, providing shipment-level visibility into performance against retailer specifications and USDA grading before receiving. This allows both sides to align in advance, reducing rejections, shrink, and costly disputes while ensuring quality is consistently recognized and rewarded.
How It Works
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Suppliers capture quality data in their existing processes
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QC PreCheck standardizes and delivers the data
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Retailers and suppliers align before arrival
Benefits for Suppliers
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Fewer rejections and disputes
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Get rewarded for quality
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Stronger retail partnerships
Benefits for Retailers and Distributors
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More consistent quality, higher sales, lower shrink
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Fewer out-of-stocks
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More flexible receiving
Example problems we’ll help you solve

WHY US
We’re leading a new era of Freshness Intelligence.
As food companies continue to adopt the current generation of supply chain software, how will they differentiate in fresh? The next frontier is how they measure and manage freshness on top of these systems. Fresh Data Lab was created to help food companies move faster and more effectively in this new era of freshness intelligence.
How We're Different

We deliver strategic insights and practical tools that management consultants and software providers can’t.
Fresh Data Lab vs. Management Consultants
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We’re fresh experts, not generalists
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We’re former operators, not spectators
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We’re tool builders, not just PowerPoint builders
Fresh Data Lab vs. Supply Chain Software Providers
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We bring a freshness data and analytics layer that software providers lack
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We complement your current systems, rather than replace them
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We tailor our approach to your unique systems and processes, rather than coming with a pre-baked solution
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We provide an independent expert view on how your existing systems are performing, rather than self-assessing
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We take a holistic and comprehensive view of your supply chain, rather than focusing just on areas where we have a software solution to sell

WHO WE ARE
We're fresh experts and builders.


Chris Cochran
Co-Founder and
Chief Executive Officer
Chris led fresh innovation and shrink initiatives at Walmart and has advised more than a dozen fresh retail and supply chain technology companies.

Arthur Peterson
Co-Founder and
Chief Product Officer
Arthur led technology and replenishment at Amazon Fresh where he built many of the systems that power its operations.

